Hello, my name is Irina. I am a graphic designer with over 6 years of experience. I create designs that are clean, modern, and sophisticated, and I love when the visual system works for the task. It is important that the brand looks cohesive, recognizable, and professional in all formats, from presentations to packaging and printed materials.

My strengths are in branding, presentations (design and layout), printing, and packaging. I confidently work with typography, grids, and composition, assemble key visuals and adaptations, prepare layouts for printing, and take responsibility for production: I communicate with printing houses on my own, know and comply with technical requirements, including departures, color profiles, materials, runs, and post-printing processes. I also have experience in web design. I confidently create websites on Tilda and work in Zero Block, assemble a neat structure and visual hierarchy, and customize adaptations for different devices.

I am systematic and reliable in my work. I manage tasks using a tracker, maintain file discipline, record agreements in writing, and handle revisions with ease, ensuring that my layouts are well-finished. Recently, I have been building a unified visual system for internal and external materials and creating a template library, making it easier for the team to produce designs in a consistent style.
Hard skills
Design and production
  • Identity and brand systems
    Development of the brand's visual identity (logo, if necessary, color palette, typography, graphic elements, icons, patterns, and photo style). Creation of usage guidelines in the form of a guidebook. Transfer of the system to media (presentations, social media, printing, and packaging) and preparation of templates and source code for the team
  • Key Visual
    Concept → visual metaphor → adaptation to formats
  • Typography
    Hierarchy, grids, readability, and accents
  • Composition and color
    Contrast, focus, and visual rhythm
  • Printing and packaging
    Preparation for printing (prepress), control of technical requirements, work with printing houses

  • Presentations
    Design and layout, uniform style, and neat file assembly
Process and remote work
  • Briefing work
    The ability to ask clarifying questions and improve introductory statements
  • Parallel tasks
    I work on several projects simultaneously without losing quality or time.
  • Communication
    Transparent statuses, alignment of expectations, and early identification of risks
  • Edits and feedback
    I work calmly with edits, and I know how to argue for decisions and improve the result through discussion.

  • Reliability
    Predictable deadlines, stable quality, neat source files, and an understandable folder structure
  • Teamwork
    I work with marketers, copywriters, project managers, and printing houses
Web design
  • Web design
    Basic UX principles, page structure, and visual hierarchy
  • Tilda — confident
    Page assembly, Zero Block, adaptives, neat layout, working with styles/typography
  • Preparing graphics for the web
    Image optimization, asset export, and adherence to a unified visual language
Tools
Midjourney • ChatGPT • Grok • Kling 3.0 • Seedance • Google nano banana 2
AI
A birthday invitation in the form of an airplane ticket creates an association with the aviation theme and includes a black-and-white baby photo of the client, adding emotional value
The brand is about quiet luxury, warmth, and care in details. I wanted the visual language to be as delicate as the fragrance: not to shout, but to attract with warmth, a pause, and attention to detail. Pure typography, air, and one confident accent color
Minimalistic design and a bright yellow accent that invites you to try it again
The design adapts well to different media, from badges and clothing to banners and space design
Contacts
irina-sh-design@mail.ru
Made on
Tilda